Self Evaluation

Attainment-1, because I understand everything on the course and know how to use the key terminology when appropriate.

Effort-2. I always try as hard as I can in the lesson and outside to make all my work to the best of my ability.

Punctuality-1, I arrive on every lesson on time I’ve never been later than 5 minutes, also if I miss a lesson I try my best to catch up.

Submission and quality of homework-2. I’ve completed all but one of my homework’s so far and every one I have submitted I have done to the best of my ability.

Ability to work independently-2. I can work well on my own but I feel that if I work with more people I can get more ideas about the work and understand other people’s views.

Quality of writing-2. Every single piece of work I have completed I have used all media terms I can at appropriate places.

Organisation of blog-2. I don’t really like the blog and just submit my work on it but it is organised.

Oral contributions in class-1. Every lesson I have contributed in debates, discussions, when asked a question etc.

WWW: I have understood everything in the course so far, completed my work as best as I could and contributed a lot in lessons.

EBI: in the future I think I need to be more motivated and determined to complete ALL my work and be as precise in work as possible.

Banned Adverts !

http://www.youtube.com/watch?v=g_UOVFqjay0
The advert shows obvious reason to why it was banned. In the advert some guy with a mask runs after a woman. At the end the woman manages to escape and the masked stranger slows down in defeat, showing that with the Nike trainers you can get “super speed”. This very clearly had scared some of their viewers of the adverts and therefore received complaints to be banned. Especially the young generation who may have found it very disturbing.
I personally think that by banning the advert the ASA made a good choice. A lot of the viewers whether young or old must of gotten very scared after watching the advert. Also rather than selling their trainers it might actually scare some people because they might think something like that could happen to them.

http://www.youtube.com/watch?v=A4_SNdsGcTA
In this advert the pigeon is killed by the bonnet of the car. This again has obvious reasons for it to be banned. Many animal activists may have had complaint severely to the ASA. This may have also disturbed some children.
I think it was a good idea to ban the advert because thought it was meant to come across in a satirical way, it had upset some people. Also it could influence some viewers to be “Evil” like the car.

http://www.youtube.com/watch?v=kGxWxjEr6F8
This was a kinder surprise advertisement which was broadcasted in the 80’s between 4pm-5pm which was the ideal slot for children’s programs. Which seems to be ok, but the thing is that most of the children got scared of the cartoon image of “humpty dumpty”.
I think that the advertisement meant no harm and the character was not intentionally supposed to look scary but. Banning the advert could be seen both good and bad because it was not intentional but it did scare the kids. So I support both ideas of it being banned and also not being banned.

"Woman's Weekly "

The woman’s weekly magazine website show al things that women are interested in. At the top of the website there are tabs which read “health”, “diet”, “ sex and relationships” etc. the audience profile for woman’s weekly magazine read’s “ the 59 year old woman reader is said to be happy, and settled, with a real lust for life, open to new experiences and image conscious”. This is supported by the way the website is shown, the diet and health sections show that one of the main concerns for their reads is their body.

The cover for the issue of 7th-13th October has the main image of Claudia Winkleman who is well known for her appearance on “strictly come dancing- it takes two”. Who again is well known amongst the age group for women in their 50-60’s. The video on the right hand side shows tips on how to do hair which also helps with the image conscious of the women.

The webiste consists of:
Also inside this week's Woman's Weekly (on sale 7th - 13th October)...
• Fashion: The best cosy cardigans from the high street
• It's a funny old world...says children's author Jacqueline Wilson
• Real life: Living with Alzheimer's
• Three ways to ease the pain of varicose veins
• Brighten your garden with pretty pansies
• Travel: Glorious mansions and gardens of Washington and Virginia
PLUS: Puzzles, stars and expert advice

This shows what the issue will contain. The pages of "Jacqueline Wilson" shows that the women are most likely to be Settled. Towards the bottom of the website there are comments left by readers and some of them contain their age which show that the reader profile is quite correct.

"Takers Analysis"

Takers.
The names of the characters are placed right at the top of the poster, showing that these actors are well known as their names are more important than the name of the movie itself. The title of the movie is placed at the bottom allowing the main image to dominate the poster. The title is written in white which contrasts to the shades of grey and blue used throughout the image. The dark colours tinting the whole image gives a very serious look to the movie and atmosphere of the setting of the poster, the serious is then supported by the facial expressions of the characters.

The iconography plays a huge part in the poster in portraying the genre to the audience, the gun on the table connotes violence, death, crime, the silver briefcase connotes money, power, robbery, and the cigar also connotes power and wealth, all these connotations show that the movie is of the action/ gangster genre. Like all gangster movies, the money and business plays a massive part in the plot, which is shown by the briefcase. The city view and the alcohol show a city life of the men. The whole mise en scene shows the typical stereotypes of a gangster/action movie. The champagne connotes celebration which can that they have gotten what they wanted which typically would be the money in the briefcase.

The shot of the image is a medium long shot as you can see more than just the shoulders of the characters, but all characters are positioned either far back in the image of right at the front, which shows the importance of the characters. The male on the left hand side in the front has a very serious face which shows he means business this makes the audience see that he is not interested in jokes, he’s here for what he wants and he could be the “taker”. The male in the middle in the front shows a more laid back approach to the image he seems comfortable and more sinister than the other characters, the audience may also see him as the main character as he has been given the privilege of sitting in the middle and on a seat. The male on the right in the front has a more up front stance, he sits with his body positioned slightly forward which shows he is eager and in it for the money, and he also seems sly by his facial expression, he also seems more cunning and could deceive his "family".

The male on the left hand side in the back seems to be more of the young, inexperienced one, his hand positions show’s he’s trying to be big or fit in, also his face tries to mimic the others but he does not reach the full potential. The male in the white seems to have the most power within the show as he is the only one who is dressed in a totally different colour, and he also holds a cigar which shows power. His face is somewhat relaxed and this could be because he is protected from all sides, which again shows he is the most powerful and the most important one, as he is being protected. The male on the right hand side in the back seems to be oblivious to the whole scene, his eyes are fixed away from the lense, and therefore not specifically directed at the audience, the drink in his hand unlike the others shows the audience that he is just here for all that he can get and maybe is not too bothered about the money which everyone else is.

By all the men looking directly at the camera, except one of them instantly creates a relationship with the audience and makes them feel like they are what they “after”. This also intimidates the audience as they feel over powered by the characters.

The low key lighting helps to create a dark atmosphere around the whole image, and gives the characters less of a “glamorous” and more of a brave, masculine outlook. The slogan reading “everyone’s after something” shows the audience that the men are only working with each other in order to get what they want individually, they are only in it for the good for themselves.
The “mafia” look usually contains people from the Italian origin, but as it is based in America having black characters shows the stereo types of the “street people” in America. Having a completely male based poster shows that there is sexism, as women were not seen to have enough significance to be the protagonists of the movie. This can also show that the only relationship the men are looking for are related to money.

There is a play on words where “taking theatres soon” is placed, this shows that they are very powerful, and again they want to take over the audience.

The movie overall is very Business and money based, the iconography helps to show the stereotypes of a American gangster genre, the facial expressions also help to support the seriousness of the image. The dark tint running through the whole image also shows a sinister cunning look to the set.

Definitions

Anchorage- a certain element that bases the meaning of an image on to it and gives the audience a certain view on things
Cropping- the trimming or cutting if an image to enhance the photograph, focus on a certain feature or fit the space
Semiotics- studying signs, breaking down visual moving images in to pieces and analysing what each movement may mean.
Juxtaposition- putting something side by side to either compare or contrast the difference e. g bittersweet.
Mise en scene- director choosing everything that is to be included in the shot/scene, lighting, props, music etc
Homage- when a film director, uses images or certain scenes from a movie to play a tribute to the movie in his/her own movie.
Demographics- info providing information about the population including, gender, age. Social class etc.
Psychographic- graph or chart showing the individual personality traits of a character
Binary opposition- theory that narratives are structured to portray opposition in real life e.g, life and death, day and night.
Iconography- key elements that hint out the genre of the movie.
· The anchorage of the movie was the little girl.
· I cropped my picture so you could not see anything else than the face.
· The semiotics showed that the woman was planning on killing her secret admirer.
· The love and hate themes were juxtaposition.
· The mise en scene of the movie allowed to give the movie a sinister atmosphere.
· The director of scary movie used homage to the movie scream.
· The demographics shows that there are more females aged 13 than males.
· The psychographic chart showed that target audience of the movie had interests in shopping
· The movie god father used great binary oppositions to show the sins and the birth of a new child by using a montage of shots.
· The iconography of Texas chainsaw massacre clearly portrayed that the movie was of a horror genre.