VIACOM, INC. HEADQUARTERS

Based in New York owns most of the music channels on cable and also some of the biggest film producing companies.
Cable: Viacom Inc. Owns 30 music channels and websites overall, consisting of some of the most well known successful ones such as MTV and Nickelodeon. Almost all of the cable websites and channels they own are music and game orientated. Gaming websites such as Neopets and addicting games target at a younger audience of about 5-mid teens and in some cases also older teens and early 20’s. Basically pleasing anyone who is interested in gaming and seems to be more male orientated. Entertainment is there key element when owning a business.
I would say that their target audiences vary. Some of the channels and websites are targeted at very young audiences; some are for teens and some for older audiences. The gaming sites mainly targeted at kids and the music channels and websites mainly targeted at teens such as MTV and VH1. Also for parents they have parents connect where they are given parenting tips and are able to discuses about issues amongst other parents. With BET, MTV being their top two cable channels this shows that VIACOM tend to cater for a youth audience also with BET targeted at the black audiences shows their diversity of VIACOM yet still the main subject around BET is music.
Film: Viacom owns:
• Paramount Pictures
• Paramount Home Entertainment
• DreamWorks Studios
• Paramount Vantage
• MTV Films
• Nickelodeon Movies
• Home Entertainment
Own two of the leading film and music brands bringing music that audiences love and movies that they love together. They do this to try and reach a diverse audience.
Paramount pictures, one of their leading film brands produces distributes and also provides music for movies. This shows vertical horizontal as they own all stages of the film from creating it up to when the movie is seen by the audiences whether this be in a cinema or at home on the TV. Paranormal activity, transformers, the god father are only a few of the ultimate hits they have created. The movies they create differ, there are different target audiences, and those you seek thrills, entertainment, Rom-com. They cater for everyone but the more youth audiences such as children of ages younger than teens are catered by Walt Disney.
Viacom own many different types of platforms such as T.V channels, films, websites, gaming sites etc. This allows them to cater for a wide audience ranging from various ages and with various desires. Not only does this help their audiences, but with such successful names under the company and being one of the leading providers, VIACOM are able to make a huge profit and stay on top of their market.